Thu 19 Oct 06
Wagging the Dog
As if they weren’t already over-exposed in so many ways during the World Cup, England’s WAGs (wives and girlfriends) are forcing their way back into the media spotlight with their own reality TV show:
Ten WAGs - wives and girlfriends - of footballers are to run rival London shops in the ITV2 series, WAGs Boutique, due to be shown next year.
[…]
The WAG who individually makes the most money will win the opportunity to design her own clothing range.
Two problems:
- Do the WAGs actually know how to sell tasteless, overpriced tat off the rack, versus buying it?
- If they’re doing the selling, who out there has enough cash and lack of fashion sensibility to be their customer base?
Paul Canniff
The Wags Boutique girls are launching two new websites - thought it may be of interest to you.
http://www.newzline.com/category/wags-boutique/
The fur will really start to fly now!